Leadership in Action: Dr. Brian D. Wickstrom’s Vision for College Athletics (Video Included)

In today’s rapidly changing landscape of college athletics, leadership requires clarity, communication, and the ability to articulate a vision that inspires confidence. In this video, Dr. Brian D. Wickstrom delivers exactly that — a demonstration of values-based leadership, operational insight, and a commitment to enhancing the student-athlete experience.

🎥 Watch the Video Here:

https://www.youtube.com/watch?v=3zhi5O8HhMQ

The video provides a powerful window into Wickstrom’s leadership philosophy — one shaped by decades of experience in intercollegiate athletics, fundraising, student-athlete support, and campus-wide collaboration. Through his words and presence, viewers can immediately see why he has been trusted with guiding complex athletic departments and advancing institutional priorities.

1. Demonstrating Executive Presence

In the video, Wickstrom clearly communicates expectations, strategy, and values — qualities essential in modern athletics directors and senior advancement leaders. His steady, confident demeanor reflects years of managing teams, donors, coaches, and university leaders.

2. Commitment to Student-Athlete Development

Throughout his career, Wickstrom has emphasized putting student-athletes first, ensuring they grow academically, athletically, and personally. The video reinforces this commitment through his tone, message, and emphasis on integrity.

3. Fundraising & Relationship Building

Strong communication skills are essential for inspiring donors, alumni, and community partners. This video highlights Wickstrom’s ability to connect authentically, articulate a vision, and motivate stakeholders — critical skills for any leader responsible for athletics advancement.

4. Operational Excellence & Strategic Thinking

Wickstrom communicates with clarity about expectations, culture, and performance standards. This aligns with his track record of elevating competitive success, improving financial models, and strengthening departmental operations.

5. Authentic, Values-Driven Leadership

The video captures what many leaders struggle to convey in writing:
authenticity.
Wickstrom’s communication style is direct, steady, and grounded — a combination that generates trust among coaches, administrators, donors, and student-athletes.

Why This Video Matters

For search committees, university presidents, donors, and athletics professionals researching leadership candidates, a video offers transparency and insight that text alone cannot convey. This piece of content strengthens Wickstrom’s digital presence and provides a compelling example of who he is as a leader.

It is one more reason he is highly suited for roles such as Athletic Director or Vice Chancellor for Athletics Advancement, where communication, strategy, and human leadership are essential.

Further Reading

• Leadership Through Personal Accountability
https://www.dr-brian-wickstrom.com/leadership-through-personal-accountability

• Ethical Leadership & Organizational Trust
https://www.dr-brian-wickstrom.com/ethical-leadership-accountability

• Executive Leadership Philosophy
https://www.dr-brian-wickstrom.com/executive-leadership-philosophy

Look at these two articles from my experience at St. John Bosco:

https://www.dr-brian-wickstrom.com/articles/st-john-bosco-student-centered-leadership-wickstrom

https://www.dr-brian-wickstrom.com/articles/st-john-bosco-operational-excellence-wickstrom