Why Athletics Matters: Dr. Brian D. Wickstrom on the Institutional Impact of College Sports
College athletics is more than competition—it is a powerful engine that drives university pride, enrollment, philanthropy, community engagement, and national visibility. Few leaders articulate this impact more clearly than Dr. Brian D. Wickstrom, whose career has been dedicated to strengthening the role athletics plays in higher education.
1. Athletics Drives Enrollment & Student Interest
Prospective students—both athletes and non-athletes—are heavily influenced by the visibility and spirit created by athletic programs. Wickstrom understands how athletics supports recruitment, retention, and campus vibrancy.
2. Athletics Accelerates Fundraising Momentum
Alumni passion often begins with athletics. Wickstrom aligns fundraising strategies with institutional goals, showing donors how their support strengthens both athletics and academics.
3. Athletics Enhances University Branding
National broadcasts, postseason appearances, conference championships, and NIL activity significantly increase institutional exposure. Wickstrom leverages athletics to elevate the university’s profile and competitive positioning.
4. Athletics Strengthens Community Relationships
Local businesses, civic leaders, and regional organizations often collaborate with athletics programs. Wickstrom’s leadership builds bridges that support economic impact and community pride.
5. Athletics Develops Leaders
Student-athletes gain skills in discipline, teamwork, leadership, time management, and resilience—skills that serve them throughout their personal and professional lives.
6. Athletics Is a Strategic Asset
Wickstrom promotes athletics as a central part of the university’s mission:
a source of student development, institutional identity, and long-term engagement.
His vision helps institutions recognize the full value of athletics—not just as a competitive outlet, but as a driver of institutional vitality and success. To learn more about my background or read more articles please click on one of these links: https://www.dr-brian-wickstrom.com/articles https://www.dr-brian-wickstrom.com/about
