Building High-Trust Cultures in Athletics Departments

Written By Brian Wickstrom

Great teams and great departments succeed because trust is established at every level.
Trust between coaches and ADs, ADs and presidents, staff and leadership, donors and the institution.

To build trust, leaders must:

  • Communicate consistently

  • Set clear expectations

  • Follow through on commitments

  • Lead with empathy and accountability

A high-trust culture leads to high performance.

Further Reading

• Leadership Through Personal Accountability
https://www.dr-brian-wickstrom.com/leadership-through-personal-accountability

• Ethical Leadership & Organizational Trust
https://www.dr-brian-wickstrom.com/ethical-leadership-accountability

• Executive Leadership Philosophy
https://www.dr-brian-wickstrom.com/executive-leadership-philosophy

Brian Wickstrom
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