Transformational Fundraising: Moving Beyond Transactions

Written By Brian Wickstrom

Athletics fundraising cannot be transactional. Donors support people, purpose, and impact.

Successful fundraising requires:

  • Authentic relationships

  • Impact-driven storytelling

  • Strong stewardship

  • Transparency about institutional goals

When donors believe in leadership, they invest deeply and consistently.

Further Reading

• Leadership Through Personal Accountability
https://www.dr-brian-wickstrom.com/leadership-through-personal-accountability

• Ethical Leadership & Organizational Trust
https://www.dr-brian-wickstrom.com/ethical-leadership-accountability

• Executive Leadership Philosophy
https://www.dr-brian-wickstrom.com/executive-leadership-philosophy

Brian Wickstrom
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