Raising Resources With Purpose: What Being a Two-Time Top 10 Fundraising Athletics Director Taught Me About Leadership & Relationships

Few honors in my career have meant as much as being recognized twice as a Top 10 Fundraising Director of Athletics nationally. Awards are never the goal, but they do reflect something deeper — a commitment to building relationships, earning trust, and rallying people around a mission larger than themselves.

For me, fundraising has never been about dollars. It has always been about impact. Whether supporting scholarships, enhancing facilities, elevating the student-athlete experience, or strengthening university priorities, I approach fundraising with a simple philosophy: people invest in purpose — not pressure.

The Foundation: Trust Built Over Time

The day you ask for a gift is not the day the gift is made. Philanthropy is built from years of sincerity, consistency, and honesty. I’ve always believed that donors give to people they trust. So I make it a point to show up — not just when a campaign launches, but in the moments that matter: games, community events, personal milestones, and tough times.

My strongest donor relationships were formed long before any financial conversation took place.

A Donor-Centered Approach

Being named Top 10 in the country did not happen because I focused on numbers. It happened because I focused on people. I’ve always taken the time to understand a donor’s motivation:

  • What inspires them?

  • What legacy do they want to create?

  • What connection do they have to the institution or program?

Fundraising leadership requires understanding not just wealth, but values.

Uniting Coaches, Student-Athletes & Campus Leadership

Successful fundraising requires alignment across the entire institution. I work closely with coaches to articulate clear program visions, collaborate with campus leadership to ensure projects support university goals, and involve student-athletes so donors can see the impact of their generosity firsthand.

When donors witness the heart of a program — the discipline, character, and ambition of the students — they feel the connection deeply.

Strategic Planning & Long-Term Vision

Fundraising is not a series of one-off wins. It is an organized, intentional strategy built on momentum and trust. At every institution I’ve served, I’ve built multi-year fundraising plans that:

  • Identify high-impact priorities

  • Engage alumni and community partners

  • Strengthen messaging

  • Build sustainable pipelines

  • Create repeat donors

Recognition happened because results were consistent — not lucky.

What the Recognition Means

When I think about being a two-time Top 10 honoree, I don’t think about the award. I think about the students whose lives were changed, the facilities that were upgraded, the programs that grew, and the donors who became lifelong partners.

I am proud of the recognition, but even more proud of the lives and institutions those fundraising efforts strengthened.

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My Fundraising Playbook: How I Became a Two-Time Top 10 Fundraising Director of Athletics & What I Learned From Leading Record-Setting Campaigns

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