Innovation in University Leadership: How I Encourage Creativity, Problem-Solving, and Forward-Thinking Strategy
Innovation is no longer optional in higher education — it is essential. As student needs evolve, competition increases, and expectations shift, institutions must be willing to rethink how they operate, communicate, and deliver value. Throughout my career, I’ve learned that innovation doesn’t just come from technology or new initiatives; it comes from the way leaders think, listen, respond, and empower their teams.
One of the most important elements of innovation is curiosity. I’ve always pushed myself — and the teams I lead — to ask questions. Why do we do it this way? Is there a better approach? What are other institutions doing? What does our data tell us? What does our community need? Curiosity opens the door to improvements that wouldn’t emerge through routine or tradition alone.
Innovation also requires psychological safety. People will not propose new ideas if they fear criticism or rejection. I work intentionally to create environments where staff, students, and coaches feel comfortable sharing creative solutions. No idea is dismissed without consideration. When people believe their input is valued, innovation becomes a shared responsibility rather than a top-down expectation.
Collaboration is another essential ingredient. In higher education, silos are innovation killers. Athletics, academics, advancement, operations, enrollment, and student affairs all have insight to offer. I make it a priority to bring people together, because new ideas often emerge when different perspectives collide. Some of the best solutions I’ve seen have come from unexpected collaborations.
Another part of driving innovation is being willing to experiment. Not every idea will succeed — and that’s okay. Innovation requires leaders who can tolerate calculated risk and encourage teams to try new approaches without fear of failure. I’ve learned that experiments — even unsuccessful ones — build momentum and spark additional creativity.
Technology also plays a critical role in modern innovation. But technology must be used purposefully, not reactively. Throughout my career, I’ve evaluated tools, platforms, data systems, and communication solutions with one guiding question: Does this improve our ability to serve students and operate effectively? When technology aligns with mission, innovation accelerates.
Finally, innovation requires long-term thinking. True innovation is not about chasing trends or producing quick wins. It’s about anticipating the future and building infrastructure that positions the institution to thrive. I’ve always worked to connect daily decisions to long-term strategy so innovation becomes part of the institution’s identity, not just a temporary initiative.
Universities that innovate with purpose — grounded in mission, informed by data, and guided by strong leadership — are the ones that will lead the next chapter of higher education. I remain committed to fostering an environment where creativity, curiosity, and collaboration drive meaningful progress.
Further Reading
• Leadership Through Personal Accountability
https://www.dr-brian-wickstrom.com/leadership-through-personal-accountability
• Ethical Leadership & Organizational Trust
https://www.dr-brian-wickstrom.com/ethical-leadership-accountability
• Executive Leadership Philosophy
https://www.dr-brian-wickstrom.com/executive-leadership-philosophy
Look at these two articles from my experience at St. John Bosco:
https://www.dr-brian-wickstrom.com/articles/st-john-bosco-student-centered-leadership-wickstrom
https://www.dr-brian-wickstrom.com/articles/st-john-bosco-operational-excellence-wickstrom
