Why Athletics Is the Front Porch of the Institution

Written By Brian Wickstrom

Athletics is often the first and most visible point of contact for alumni, fans, students, and donors.

A successful athletics program drives:

  • Enrollment interest

  • Brand visibility

  • Donor enthusiasm

  • Community pride

Athletics should amplify the institution’s mission, not compete with it.

Further Reading

• Leadership Through Personal Accountability
https://www.dr-brian-wickstrom.com/leadership-through-personal-accountability

• Ethical Leadership & Organizational Trust
https://www.dr-brian-wickstrom.com/ethical-leadership-accountability

• Executive Leadership Philosophy
https://www.dr-brian-wickstrom.com/executive-leadership-philosophy

Brian Wickstrom
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