NIL Strategy: Supporting Student-Athletes the Right Way

The NIL era requires leadership that protects student-athletes while preserving competitive integrity.

Effective NIL programs:

  • Educate student-athletes

  • Build compliant systems

  • Foster community partnerships

  • Prioritize student welfare

  • Avoid pay-for-play models

The AD’s role is to create a structure that empowers student-athletes safely and responsibly. To learn more about my background or read my other articles, click one of the links below:

https://www.dr-brian-wickstrom.com/about https://www.dr-brian-wickstrom.com/articles

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Stewardship: The Heart of Donor Relationships

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Why Athletics Is the Front Porch of the Institution