The Future of College Athletics

Written By Brian Wickstrom

he next era will be shaped by:

  • NIL

  • Realignment

  • Media shifts

  • Transfer portal changes

  • Enrollment pressures

Strong leaders must be:

  • Adaptable

  • Ethical

  • Forward-thinking

  • Collaborative

  • Student-focused

  • Mission-driven

The institutions that thrive will be led by ADs who understand both innovation and tradition.

Brian Wickstrom
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