A CEO’s Perspective on Leading a Campus Community

CEO leadership extends beyond athletics.

Lessons that translate to AD roles:

• Big-picture strategic thinking

• Board relationships

• Finance & budget discipline

• Campus-wide communication

• Personnel management

• Community relations

Operating as a CEO deepens an AD’s ability to elevate athletics within institutional mission.

Further Reading

• Leadership Through Personal Accountability
https://www.dr-brian-wickstrom.com/leadership-through-personal-accountability

• Ethical Leadership & Organizational Trust
https://www.dr-brian-wickstrom.com/ethical-leadership-accountability

• Executive Leadership Philosophy
https://www.dr-brian-wickstrom.com/executive-leadership-philosophy